The Bow Tie Model

Maersk

Task: On the occasion of the annual safety day at all Maersk Oil’s offices around the world, Maersk wanted a film that could make everyone understand the concept of ‘safety barrier’ in the Bow Tie Model and the role of each employee when it comes to process safety.

Synopsis: Citizen Dane / RISK Film developed an animated universe, and along with Maersk’s specialists in process safety, we ‘translated’ the complex message into an accessible and engaging cartoon.

Result: From Kazakhstan across the North Sea to Brazil, the film was delivered in each country’s own language and, later on, the distinctive characters were used in many other contexts, on posters, brochures, in e-learning and on the web. The characters soon found themselves on even more ‘new assignments’ in the Maersk company, since Maersk Drilling got its own version of the ‘Bow Tie’ within the same animated universe.

Call or Write for a meeting

You can also send an SMS to +45 20 75 60 96

Klaus Schiang-Franck

Creative Manager / CEO

Write Klaus

+45 33 63 73 01

Marcus Mandal

Director

Write Marcus
+45 33 63 73 02

Jan Heidebo

Director

Write Jan

+45 33 63 73 00

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