Municipality of Copenhagen
Task: The Municipality of Copenhagen needed to communicate its new initiatives for the elderly in a clear way to the public.
As you grow older in Copenhagen, you should be able to continue living the life you want and doing the things that matter – even if you need help doing it. These were the main points for the new initiates for the elderly, called ‘Live strongly – all your life’. The vision was to increase the sense of security, freedom, and citizen involvement.
Production: We developed the overall idea, wrote the script, shot and edited the film.