Video is a very effective tool on SoMe
We typically produce several editions of each video we make: A longer one, a shorter one – and a very short one to be used on social media like Facebook, Instagram and LinkedIn.
For SoMe a video should function without sound, so simple captions are crucial.
The duration should not extend 90 seconds and the format 1:1 is often preferred.
Watch an example from The Ministry of Immigration and Integration